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How a procrastinating perfectionist built the ultimate anti-procrastination app
Conquering procrastination had been Dexter’s university research focus, yet he found that most “just-stick-with-it” methods were mind-numbingly dull. After downloading his 47th todo app, he had an epiphany: "What if I'm not broken? What if the tools are just boring?" That night, fueled by too much coffee and existential dread, he started sketching ideas for an app that would make productivity actually fun.
While procrastinating on his procrastination app (yes, really), Dexter was playing with AI image generators. He generated a picture of himself as a medieval knight and thought, "This is way more motivating than checking off a boring checkbox." The idea hit him like lightning: What if completing tasks unlocked personalized AI avatars? What if your daily achievements became shareable art? FEINNR was born from this "what if" moment.
Dexter spent 3 months building the first prototype... and then spent another 2 months "perfecting" it instead of showing it to anyone. His girlfriend finally staged an intervention, literally hiding his laptop until he shared the app with 10 people. Those first 10 users became obsessed, completing tasks just to see their next AI avatar. One user said, "I've never been excited to do laundry before, but here we are."
A beta user named Sarah was learning about Japanese culture and earned an AI photo of herself in a beautiful kimono. She posted it on social media with the caption "I learned about traditional Japanese tea ceremony today and unlocked this!" The post went viral with 50K likes. Suddenly, everyone wanted to know about "that app that turns learning into art." Dexter woke up to 1,000 beta signup requests and realized he might be onto something big.
FEINNR now helps thousands of people transform their daily routines into adventures. Dexter still procrastinates sometimes (he's human, after all), but now he has FEINNR to help him get back on track. His latest achievement? A photo of himself as a space explorer after completing a week of consistent morning workouts. The irony isn't lost on him: the chronic procrastinator built the ultimate anti-procrastination tool.
Behind Dexter stands a collective of veterans from the world's leading tech companies—data wizards, growth hackers, and design dreamers. They're a delightful bunch of humans (and maybe a few friendly A.I. robots) who share one goal: build tools that move people forward.
